When it comes to on-page optimization, ten things are very important:
- Website URL
- The <TITLE> tag
- The <META description> tag
- The <META keywords> tag
- Internal links structure
- The first paragraph
- A picture with the “alt” attribute set
- Keyword density
- Relevant content
- The very last word on the web page
Other attributes that can contribute to better search engine ranking of the web site:
- The use of the <H1>, or better, the <H2> tag
- The use of the “title” attribute within the <A> tag
- Outgoing links to relevant, high authority web sites
- Fresh unique, relevant content
- Using the “title” attribute in the <TABLE> tags
- Clean language without too many spelling mistakes (unless, of course, you’re optimizing your web site for those)
- Text within images
- More traffic (= lower Alexa ranking)
With optimizing your web site for the search engines, you have the most control when you’re designing your site, so it’s important to spend some time on it. The more you do it, the easier it gets and the better the results are. Now that you have the overview in front of you, go do your on-page optimization.